Beyond advertising - how publishers are embracing new business models to thrive not just survive

Successful publishers are looking beyond advertising to adapt and future-proof their businesses. Subscriptions and digital products such as webinars and events are diversifying revenues and reducing dependence on advertisers. But to do so, publishers need to position themselves as a brand, develop retention strategies, and use their digital real estate and audience understanding to smartly expand their businesses. We discuss the challenges media companies face and share the best strategies that have been embraced by publishers successfully leading the way.