Deconstructing CTV: How to harness the power and reach of CTV in Europe

Blue Stage
Presentation

Information

Connected TV (CTV) is no longer an emerging platform — it’s here. The format has exploded in popularity among consumers, demanding the attention of the entire advertising industry as global adoption rapidly increases. And as we’ve seen with other rising formats, once the shift begins, there’s no slowing down. New innovations will continue to emerge in CTV advertising, but are media experts taking advantage of existing solutions to drive business outcomes? From data-driven publisher monetization to unmatched advertiser transparency, how can we overcome the CTV learning curve to unlock the massive benefits available today? 

Join IAS’s Yannis Dosios, Global Chief Commercial Officer, and Samsung Ads’s Christian Russ, Head of Sales DACH, as they spotlight the power of CTV and unveil how all parties across the digital landscape can win big. Enter the CTV space with confidence, brand safety, and better media quality at the forefront — starting now.

Session Language
English
Topics
Ad TradingTracking & Targeting
Stages
All SessionsBlue Stage

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