Switching on to the future of Advanced TV in 2023 – Three takeaways for European marketers

Switching on to the future of Advanced TV in 2023 – Three takeaways for European marketers

Agency Stage
Lecture

Information

New research from AudienceXpress, FreeWheel’s premium video sales house, found 78% of European marketers expect to increase Advanced TV budgets in 2023, with 89% spending more on ad-supported platforms. The study provides insights on how marketers are adapting to the current economic situation and how they are adjusting their investments, and includes Germany-specific findings.

So, what are the most dynamic channels and the main investment drivers for marketers across Video On Demand, Connected TV, and Addressable linear TV?

We will discuss:

• 2023 ad spend outlook for Advanced TV

• CTV: the rise of ad-supported VOD and FAST platforms

• How Advanced TV can satisfy key marketing budget drivers


Session Language
English
Stages
All SessionsAgency Stage
FreeWheel, A Comcast Company081E018FreeWheel, a Comcast Company, is one of the industry’s most complete advertising management solutions. Purpose built for the New TV ecosystem, we enable our collective client base across all key industry segments to manage and monetise their premium video inventory in the brand safe ways they require. Our offerings work in synchronised tandem to meet every aspect of our clients’ business needs across all screens, data sets, and monetisation channels, while providing the full safety, compliance, and control the New TV ecosystem demands. With offices in New York, San Francisco, London, Paris, Beijing, and across the globe, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video.

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