Running up that hill: Powering Loyalty Through Personalization

Loyalty programs have been popping up like daises all across the ecommerce sector. Changes in privacy laws and the death of third-party cookies called for businesses to use this ways to collect their customers' data. But good data comes at a prize: Customers expect not only rewards and discounts for their data and loyalty, but an excellent buying experience: one that is fully connected and personalized across channels. Let's explore how personalized interactions with your customers can make them run back to you and how to unlock true loyalty without endangering your revenue.