It's not either-or: 360° Print & digital Optimisation

There are no two retail locations which are the same; each location has its own individual and local characteristics. Many general conditions, such as competitive pressure, the digital affinity of the population, or even advertising refusal rates, vary greatly hyperlocally. The MEDIA Central Group, consisting of MEDIA Central, market leader in haptic offer communication, Offerista, Europe's largest network for digital trade marketing, and Yagora, specialist for data analytics and data science, creates an innovative solution for location-based trade marketing with the new product called Local Media Mix Modelling, LM³ for short, and makes use of decades of expertise in the market. For more ROI in local business!