Brands need to be heroes!

From start-ups to medium-sized companies to global players: every company has what it takes to make its customers' world a better place.

Whether sustainability, health or remote work - in times of uncertainty, people long for heroes who offer them orientation. And if brands still want to be relevant tomorrow, they have to become these heroes. Tim Rottländer highlights best cases such as Bayer, TikTok, Hewlett Packard, Netflix, StudySmarter and shows why every company can become a do-gooder with content and the right environment.