4 disciplines digital leaders need to master to win in the experience economy

Lessons learned from top digital leaders of how to stay agile and adapt to the ever changing digital landscape by mastering the disciplines of ideation, creation, delivery and optimization of content and commerce experiences.

In this session you will learn:

• The 4 disciplines digital leaders master to stay on top of new expectations and channels
• Tips and tactics from leading brands like Nike, GE Healthcare, Electrolux and Netflix of how to create a digital platform that personalize the experience on an individual level