MKM Building Supplies - How a holistic Commerce Experience changes the game

MC 6A
Masterclass

Information

MKM Building Supplies is the UK´s largest independent builders merchant. In this traditional B2B setup online revenue did not play a major role so far. MKM is on the path to change that. By leveraging the full Bloomreach Commerce Experience Cloud MKM invests massively in the online business. Learn from Andy Pickup, Digital and Marketing Director at MKM, what were the reasons for this path and how to properly setup such an undertaking. Andy is joined by Manuel Tönz, Director of Client Strategy at Bloomreach who will explain why a Commerce Experience Cloud is the winning element for every online business.

Session Language
English
Topics
CRM & CEMDigital TransformationPersonalization
Stages
All SessionsMC 6A