Retail Media - The Reality: Why do retailers struggle to scale and how can they overcome this?

EPAM Continuum has helped some of the largest retailers in Europe design and build their Retail Media Platforms and the organisations that support them.

In this Masterclass we share our learnings on:

• Why Retail Media is a uniquely complex publisher proposition to build and operate
• The unexpected organisational challenges that often trip retailers up
• Gaps in the current retail media tech ecosystem and how to fill them

This session will help you go beyond the sales pitch and understand what it really takes to build a scalable retail media business that will continue to deliver shareholder value in a rapidly consolidating market.