More Engagement on the Open Web - How Bosch & Segmenta Successfully Promote Cookit via Native Advertising

Marketers are under increasing pressure to allocate budgets in the most effective way while demonstrating their success. Engagement is becoming increasingly important, as better qualified audiences are also more likely to convert and lead to positive ROAS. We show how advertisers implement efficient full-funnel campaigns with native advertising. The Hamburg-based agency segmenta presents a case around the Cookit from Bosch, showing which formats, content and assets are best suited for which steps in the funnel and how marketers can most efficiently use videos to be successful on the open web.