The digital advertising world has changed. Third-party cookies continue to lose relevance. The self-conception of a free web is constantly being discussed again by society. Now it is up to the relevant stakeholders to continue shaping this open web and simultaneously meet the high-quality demands of personalized advertising. First-party data and new data value creations are already opening up unimagined potential. It is up to us to scoop them up.
We are facing a major transformation of digital marketing towards more control, transparency, and consent. How do we as an industry actively shape this change? What new solutions are there that combine efficient marketing & privacy? What potential does the transformation reveal in terms of data management? This discussion takes stock of new innovative products in the advertising world, the trust of users, and the future shape of the Internet.