Better than contextual: Innovating to create privacy-first targeting that works

During this presentation, Evan Hills, SVP of Strategy & Partnerships from Dstillery, will discuss the technologies marketers should consider leveraging to push out the frontier of what's possible in the realm of privacy-first targeting. You will learn what privacy-first targeting is, and how brands can dramatically change the balance between consumer privacy and advertising results by innovating upon existing models of non-addressable ad targeting through cutting-edge data science.