PXM Summit: Use Case 1: Speed, Scale & Growth

Creating a great product experience requires a relentless focus on managing product information, enriching this to its fullest and serving it consistently to customers. But how can this be achieved in a high-speed, high-volume and high-growth environment?

Boohoo group has a vision to be leading the e-commerce fashion market for 16-45 year olds. The group comprises 13 brands with well over half a million products between them. To support this scale, the boohoo team recently transformed how they manage product information, putting in place a platform that enables product experience management for speed, scale and growth.