Targeting without cookies? Vibrant Media is a pioneer and the world's leading provider of contextual advertising. Contextual targeting is more important than ever - at least since the steady decline in 3rd party cookies and their complete phase-out by the end of 2023. Vibrant Media (www.vibrantmedia.com/de) and its new SaaS Quintesse (www.quintesse.io) offer granular, contextual targeting to ensure brand safety/suitability and the highest relevance of programmatic campaigns and shape the post-cookie era successfully. How advertisers and agencies can use contextual advertising for themselves will be illustrated here by Christoph von Reibnitz (Managing Director DACH) & Sascha Dejas (Senior Sales Manager).