It’s time to opt-in and pioneer the Future of Identity

It’s time to opt-in and pioneer the Future of Identity

Red Stage
Fireside Chat

Information

It’s time to opt-in and pioneer the Future of Identity

The internet is changing - in fact, it’s upgrading. The end of third-party cookies heralds the start of the revolution towards a consent-based opt-in environment. It’s time to innovate, improve and deliver a better online experience for everyone – all with the consumer in the driving seat. And in doing so, publishers can preserve the value exchange of relevant advertising for premium content in a way that maximises their revenue, while providing more consumer controls. 

Join us in this fireside chat with Philippa Snare, SVP of EMEA at The Trade Desk, to understand how brands and marketers can ensure they ‘opt-in’ to creating a better future experience for all. 

Session Language
English
Topics
Agencies & AdvertisingPurpose driven MarketingTracking & Targeting
Stages
All SessionsRed Stage

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