The Unparalleled Potential of Commerce Media

With increasing privacy regulations, and the impending phase-out of third-party signals, marketers and media owners are leaning into new ways to reach, engage, and monetize audiences – and commerce media has become the rising star. According to a recent study by Mc Kinsey, advertising is being transformed by this new approach that closes the loop between media impressions and commerce transactions to improve engagement, provide new audience insights, and deliver more relevant and valuable experiences for consumers – with the potential to generate over $1.3 trillion of enterprise value in the US alone.  

While Retail Media, the spearhead of this development, is well known in Europe, only few have tapped into the vaster commerce media opportunity in Europe, with Criteo taking the lead. Their Chief Revenue Officer, Brian Gleason, an ad tech heavyweight and former media agency executive, will join us for a fireside chat on what excites him about this new discipline, the state of the industry, and what retailers, brands, and agencies need to succeed in this next era of advertising.