Noise-cancelling marketing: How to cut through during the world's biggest sport event

Football's biggest international tournament is back in 2022, with a global audience of over 3.5 billion people. This brings huge marketing opportunities but also huge challenges. For the first time ever, games will clash with Black Friday shopping sprees. Most games will be played during work hours, creating unprecedented second screen viewing. With so many events to grab customers’ attention, how can you cut through the noise? Join Microsoft’s Carsten Rauh to hear the latest research on consumer behaviour trends of the Workday Consumer and how to make your digital marketing sing to football fanatics and shopaholics alike.