Drive Stronger Business Performance with the Power of Retail Media
Information
Commerce media, and more specifically retail media, is one of the hottest topics in the digital industry. Driven by first-party data, the discipline combines data intelligence with digital advertising to reach consumers across their shopping journey. Starting on retailer’s websites, retail media allows retailers to build and power their own media network, with the control they want and need to manage an open ecosystem. Not only does this improve business outcomes, but it also delivers better shopping experiences.
In fact, market data demonstrates that an overwhelming 65% of marketers believe a commerce media approach would increase business growth. But why has retail media become so popular recently? And how do marketing professionals activate their retail media strategy?
In this Masterclass, together with flaconi and L’Oréal Luxe, we’ll explore the factors that have driven this momentum and define how marketers can take next steps to boost their bottom line.
