Ready for the Cookieless Future: How to Get Privacy-first Data Collaboration Right
MC 8A
Masterclass
Information
Nothing stands in the way of a "cookieless era" - here in the German market, too, the industry is now well prepared. Over the last few months, we have tested, tried and adjusted a lot, so that we can now finally see and discuss the first data collaboration cases with data clean rooms. InfoSum shows one of the first working use cases with customers from the publisher and advertiser side and takes a look at the results and learnings of the collaboration so far, the status quo, and where the journey is going.
Session Language
German
Topics
Compliance & PrivacyDecentralization
Stages
All SessionsMC 8A