The new Shopping Reality: this is how Augmented Reality will take ecommerce, retail and shopping to the next level

The incredible progress that the digital world had in recent years, has led the market to adapt to new standards. Even the most traditional commerce today is faced with the need to extend their online activities. Hence, e-commerce and virtual shopping have become a must for many. As this is a trend to stay, it will be crucial for brands to identify and promptly meet new customer needs. Augmented reality will be a huge driver specially for young people. Jan & Denise will show how AR is changing the shopping experience, how technology and POS are getting even closer and how the mobile phone is becoming the shopping window for an entire generation. We share through many examples which tools & e-commerce possibilities Snapchat has to offer.