Welcome to the Ecology of Attention! How using attention as a compass can drive sustainable growth for your brand

As businesses brace for a downturn, marketers are under pressure to make their budgets work harder, with challenges of media inflation and consumers frustrated with cluttered ad experiences.
How can attention help them to solve this impossible equation to achieve more with less and help brands to make smarter media investments? How can they improve the outcomes of their campaign by using attention as a compass? How can attention metrics be the foundation to enhancing campaign effectiveness while also improving the online ad experience and making our eco-system more sustainable?