How can Publishers & Advertisers leverage an IoT based first party data platform to secure quality traffic and revenues?

MC 7B
Masterclass

Information

The Advertising industry has the potential to rapidly evolve based on the exponential increase of the Internet of Things (IoT), in which a First Party Data and personalized Ad user experience across all connected devices will play a pivotal role. In this session, we will share 5 steps for Publishers and Advertisers to start delivering an immersive Ad Experience within HUAWEI Ads mobile & IoT advertising platforms, and how to start reaching new audiences. A 'must-know' for companies looking for growth in the post- smartphone era.

Session Language
English
Topics
Brand safetyPerformance MarketingPublishing
Stages
All SessionsMC 7B

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