Snap x Ipsos: The Great AR Disconnect

Billie Ing, Global Head of Trends and Foresight at Ipsos Strategy3, and Hannah Johnson, Creative Strategy Lead DACH, Snap Inc. will share how new research covering 16 markets and 25,000 people unveiled a significant gap between consumers and brands when it comes to AR.

In this talk, they will discuss how consumers really use this technology and how brands can leverage AR to drive business impact today.