Smart Retail: Wie gelingt der Wandel hin zum Omnichannel-Einzelhandel der Zukunft?

Bundesverband Digitale Wirtschaft (BVDW) e. V.A001The German Association for the Digital Economy (BVDW) is the ideational und professional partner as well as the owner of the DMEXCO brand – with special participation of the Circle of Online Marketers (OVK). We represent the interests of companies that operate digital business models and whose value creation is based on the implementation of digital technologies. As the driving force, guide and accelerator of digital business models, the BVDW represents the interests of the digital economy towards politics and society and campaigns for the creation of market transparency and framework conditions that encourage innovation. With figures, data and facts, its network of experts provides orientation for a central area of the future. Besides DMEXCO and the German Digital Award, the BVDW organizes a multitude of professional events. With members from many different industries, the BVDW is the voice of the digital economy.

Speakers