FOMA-Trendmonitor 2022

FOMA-Trendmonitor 2022

BVDW Masterclasses (MC8B)
Masterclass

Information

Wohin bewegen sich die Budgets in der Digitalen Werbung, was beschäftigt die Online-Mediaagenturen? Die Antworten liefert der FOMA-Trendmonitor, das fest etablierte Stimmungsbild der führenden Online-Mediaagenturen in Deutschland. Der Monitor erscheint bereits im 16. Jahr in Folge und dieses Jahr erneut in Kooperation mit der OMG e.V. Organisation der Mediaagenturen.

Session Language
German
Topics
Agencies & AdvertisingDirect MarketingSocial Media
Stages
All Sessions
Bundesverband Digitale Wirtschaft (BVDW) e. V.A001The German Association for the Digital Economy (BVDW) is the ideational und professional partner as well as the owner of the DMEXCO brand – with special participation of the Circle of Online Marketers (OVK). We represent the interests of companies that operate digital business models and whose value creation is based on the implementation of digital technologies. As the driving force, guide and accelerator of digital business models, the BVDW represents the interests of the digital economy towards politics and society and campaigns for the creation of market transparency and framework conditions that encourage innovation. With figures, data and facts, its network of experts provides orientation for a central area of the future. Besides DMEXCO and the German Digital Award, the BVDW organizes a multitude of professional events. With members from many different industries, the BVDW is the voice of the digital economy.

Registered attendees

Dr. Sven Hasselmann
Dr. Sven Hasselmann
Bereichsleiter Digitales Marketing & AnalyticsDeutsche Bahn DB Vertriebs GmbH
Jessica Koch
Jessica Koch
VP New Business & Retail Media / Managing DirectorBeauty Media Solutions GmbH
Martin Apeler
Martin Apeler
DirectorMindshare

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