The Reinvention of Experiential Retail

Today’s shoppers demand more from their in-store shopping experience. To meet their needs, brands and retailers are leveraging a range of technologies and services to deliver engaging, high-touch experiences that remove friction from the buying experience, encourage trial and discovery, and connect their physical and digital offerings. In this session, Claire Valoti, Vice President - Snap Inc. EMEA, will share Snap Inc’s distinct approach to the reinvention of experiential retail and how they’re bringing them to life.