Erfolgsfaktoren für Contextual Targeting im Programmatic Advertising

The panel will be a discussion involving advertisers, agencies and marketers about Contextual Targeting and its needed success factors within Programmatic Advertising. Needs, strenghts, challenges, touch points for leading a Brand digitally, driving succcessful campaigns in the Programmatic landscape as well as their measurement and needed technological developments for Contextual Targeting will be evolved and discussed. With the further decline of 3rd Party Cookies, Contextual Targeting represents an important alternative. The panel will transfer the respective success factors to the audience to support the positioning of Contextual Targeting in digital marketing and Programmatic Advertising.