The Fog: Marken im digitalen Nebel - Wie erreicht Werbung Akzeptanz und Zielgruppen? - an OWM Panel

Commercials can be annoying. Whether it's your favorite show that gets interrupted at a crucial moment. The news page, that is suddenly flooded by a large display ad or a mid-roll in the podcast that is difficult to skip. The fact is, the acceptance of advertising on the Internet continues to decline. In a recently published study, almost 60 percent of the users surveyed said they found online advertising disturbing. On the other hand, there is also understanding: more than 70 percent say that ads are an indispensable source of funding for digital services on the Internet. So the industry still has a chance to convince with good advertising.

How can we design ads in such a way that they meet with greater acceptance? How does advertising have an authentic effect and generate interest instead of noise? In this panel, we'll talk about the dos and don'ts for addressing target groups and want to provide valuable tips on how to make advertising better and more relevant.