Kids, have a look at that! How to attract younger generations to traditional media

Media Stage


Children and young people have different media usage behavior than previous generations. They are growing up with digital media, they get their news from social media such as TikTok, Instagram and the like, streaming and YouTube are replacing linear TV. But even though the channels are changing, young people still value high-quality content. For media companies, this means recognizing the trends and orienting content to the needs and desires of generations Z and Alpha. But what does age-appropriate content mean? How can traditional media companies continue to attract the younger generation? And what are the current trends and developments that are shaping young people's media use? An exchange of experiences about the challenge of producing media for the coming generations.

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