The playbook to really rock your next YouTube campaign

Learn how to spotlight your brand on YouTube by charging it with current cultural developments and trends. Do you want to achieve the greatest possible effect? Together, we’ll take a look behind the scenes and, on the basis of the media principles, we’ll give you tips for creating the perfect YouTube choreography. Did the campaign make an impact? McKinsey will show you what works and explain how you can measure the success of your YouTube presence.