Wie Employer Branding in Social Media gelingt

In times of new work and facing an urgent lack of qualified staff, it has become essential for companies to present their corporate and employer brand in social media - in order to keep up in the current "war for talents". But how can companies really become visible to potential employees in social media? 

This session shows ...

• ... which social media platforms you should focus on 
• ... which content formats are most suitable for successful employer branding
• ... how you effectively reach relevant target groups through paid media
• ... what is most important for an effective social employer branding strategy