Bridging TV and Programmatic: finally overcoming the silo!

Bridging TV and Programmatic: finally overcoming the silo!

MC 7A
Masterclass

Information

The media ecosystem has traditionally suffered from glass walls surrounding each media channel, preventing true cross-channel planning and strategy execution. With the rise of CTV and the power of programmatic buying across display, video and all other formats these barriers are slowly eroding. Learn how Adform together with its partners Vodafone and Adscanner is working towards a true multi-channel proposition to harvest the best of Programmatic and TV.

Session Language
English
Topics
Tracking & TargetingVideo & Connected TV / Addressable TV
Stages
All SessionsMC 7A
Adform A/S071D041Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform Flow – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign life cycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients in 25+ countries around the world.

Registered attendees

Laura Kaltenbrunner
Laura Kaltenbrunner
Co-Founder & CMOAPOCRAT GmbH
Stefan Santer
Stefan Santer
Industry Relationship Privacy Manager & Sales Director DACHDidomi SAS

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