all eyes on screens (formerly known as AdScanner)

all eyes on screens (formerly known as AdScanner), currently active in five European countries, has been active in Germany since 2021 as a specialist for the analysis of TV content on a broad data basis. To this end, video data is combined with own proprietary AI technologies for analysis and usage-based Big Data algorithms. all eyes on screens automatically detects TV campaigns, for example, and generates performance values and target group analyses in parallel. In Germany, this happens in cooperation with Vodafone - and thus for the first time offers the possibility to examine the TV usage behavior of about one million Vodafone households in an intuitive tool down to the second. all eyes on screens enables Media Agencies and Advertisers for the first time to get a transparent, granular view on the TV Campaign Performance on a daily basis. Our data can be used to analyze own and competitor activities on TV, to activate digital and DOOH campaigns with never seen before efficiency and to even plan an upcoming TV campaign in an optimal way.