Have you skipped Google Analytics 3 sunset? Here's how to get your digital analytics back on track!

Have you skipped Google Analytics 3 sunset? Here's how to get your digital analytics back on track!

MC 7B
Masterclass

Information

We’re moving into a new and more privacy-focused future where Google Analytics 4, the UA successor, is not always the best fit. Many digital analytics vendors fight for your attention. Here’s how to move forward and succeed.

 

  • Learn everything you need to know about running a successful digital analytics project in post-Universal Analytics times.

  • Get tips and tricks on mapping your digital analytics needs and successfully implementing a new solution.

  • Discover the pros and cons of different solutions for product and marketing analytics (Piwik PRO Analytics Suite, Matomo, Google Analytics 4, Amplitude).

Session Language
English
Stages
All SessionsMC 7B
Piwik PRO071A022​​Piwik PRO Analytics Suite is a modern, flexible, and privacy-friendly successor to Google’s Universal Analytics. The European Commission, Fitch Ratings, DKMS, and over 500 other organizations worldwide trust Piwik PRO to safely optimize their customers’ journey. At the same time, its free version, Core, is used by over 10,000 customers. Piwik PRO Analytics Suite consists of the following: Analytics – for behavioral data collection and in-depth analysis. Tag Manager – for easy implementation of analytics events and control over third-party platforms, such as chat apps, advertising platforms, and experimentation tools. Consent Manager – for collecting visitors’ consent and triggering tags based on their choices. Customer Data Platform – for enriching and activating behavioral data to personalize user experience and run effective cross-channel campaigns. The four parts of the Piwik PRO Analytics Suite work together to collect valuable user data while respecting visitors’ choices and privacy. On top of that, they easily integrate with different products, ensuring a steady flow of data between all parts of the client’s tech stack. Piwik PRO Analytics Suite holds SOC 2 Type II certification. Along with high privacy and security standards comes flexible hosting, including servers owned and operated in the EU by Elastx and Orange, as well as 60+ locations of Azure and AWS. The platform can be set up to satisfy strict security protocols, meet the requirements of data protection authorities, and support compliance with laws such as GDPR, HIPAA, CCPA, and European telco regulations.

Registered attendees

Aleksandra Abratanska
Aleksandra Abratanska
Project ManagerRTB House
Erwin Senk
Erwin Senk
Director Product & TechnologyGroupM Competence Center GmbH
Manuela Vergud
Manuela Vergud
Technical Product Owner CMSVienna Tourist Board

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