Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers

Hot off the press and revealed exclusively at DMEXCO, join this session to find out the latest insights on the development of programmatic advertising across Europe. Now in its 9th year, IAB Europe’s annual industry benchmark survey, The Attitudes to Programmatic, reveals the latest  buy-side and sell-side drivers, barriers and strategies. The 2023  key findings will be presented and then discussed by a panel of industry European leaders.