Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers
MC 6B
Masterclass
Information
Hot off the press and revealed exclusively at DMEXCO, join this session to find out the latest insights on the development of programmatic advertising across Europe. Now in its 9th year, IAB Europe’s annual industry benchmark survey, The Attitudes to Programmatic, reveals the latest buy-side and sell-side drivers, barriers and strategies. The 2023 key findings will be presented and then discussed by a panel of industry European leaders.
Session Language
English
Stages
All SessionsMC 6B