Retail Media Market Update: New Sizing and Outlook
Media Stage
Lecture
Information
In an industry exclusive, IAB Europe’s Chief Economist Daniel Knapp will share IAB Europe’s first market sizing overview for Retail Media across Europe. After revealing advertiser expenditure and the investment opportunity for this emerging new space, Knapp will then present key insights on the retail media ecosystem, with details on the work currently underway to achieve industry standards.
Session Language
English
Topics
MarketplacesMobile & App Economy
Stages
All SessionsMedia Stage