The true bottleneck to personalization: automated content generation at scale

AI isn’t here to replace marketers; it’s a sidekick. It takes on repetitive tasks, freeing marketers to focus on creative and strategic work. The real benefit isn’t just doing more but doing it better by focusing on what matters most to each individual your brand reaches.After this panel discussion, walk away with the tips and tactics you need to:

• Select technology smartly, balancing core and emerging tools that ensure scalability while staying customer-focused.
• Automate tasks for efficiency while streamlining sophisticated, 1:1 personalisation.
• Employ AI to redefine the marketing campaign process and understand individual customer needs to maximise lifetime value.