Building a Retail Media Business: What it takes to reach success

Retail and Commerce Media is on the table of every major retail board and will be an integral part of the retail profit playbook for many years to come.

In the wake of this, many retailers are putting priority on programs to build out both organizational and technical capabilities to meet the marketing and media demands from brands and media agencies.

Conceptually easy to many – but what does it really take to be successful from inception to a scaled established business generating substantial profit returns?

In this masterclass-session McKinsey shares their perspectives on what it takes to successfully build a sustainable retail media business.