How Porsche makes user experience measurable - and what we can learn from it
Center Stage
Fireside Chat
Information
Join Scott Voigt, CEO of FullStory, Marcel Bertram, Brand Design Specialist and Product Manager at Porsche, and Uwe Todoroff, CX Lead at PIA UDG, as they talk about challenges Porsche overcomes by enabling their teams with Digital Experience Intelligence (DXI).
Participants will be offered C-level perspectives on the importance of user experience for brand loyalty as well as practical insights into best practices at Porsche to take away as valuable insights for their own projects. A key focus of the fireside chat will be on the UX KPIs that Porsche uses to measure and improve customer journeys.
Join us to hear from experts on how UX measurability can add critical value to your business.
Session Language
English
Topics
Data AnalyticsDigital TransformationTracking & Targeting
Stages
All SessionsCenter Stage
