Transforming Advertising in the era of Generative AI

AI is the defining technology of our time and will transform the way we think about advertising forever. We are in the midst of the next massive shift in computing, an inflection point similar to the magnitude of the personal computer, the internet, mobile devices and the cloud. Rapid advancements in large language models and generative AI are not only capturing our imaginations, but unlocking new possibilities to augment productivity and creativity. Join Microsoft’s Mascha Driessen and Saurabh Tiwary to explore some of the latest innovations in generative AI, and how it will transform the advertising industry.