Storytelling, Connection, and Culture: The Evolution of TV

Storytelling, Connection, and Culture: The Evolution of TV

Media Stage
Lecture

Information

It’s been almost a year since Netflix launched its ad supported plan, unlocking an exciting, new audience for brands. Join Netflix and Microsoft for an intimate chat between Damien Bernet, VP of Ad Sales at Netflix, and Lynne Kjolso, VP, Global Partnerships and Retail Media at Microsoft Advertising, as they dive into a partnership built on trust, storytelling and its impact on culture, the evolving TV landscape, and the role connection plays in creativity for consumers and brands.

Session Language
English
Stages
All SessionsMedia Stage
Microsoft Deutschland GmbH071A019Microsoft Advertising offers scalable technology solutions, spanning search, native, display, video, and retail media, to reach consumers across all aspects of their digital lives. Connect with more than a billion people using Microsoft experiences that have a proven track record of higher buying power and online spending or reach any audience across the open web. We operate one of the world’s largest global marketplaces and are using our data-driven platforms, audience intelligence, and AI-capabilities to transform the industry. We are committed to making the web work for everyone – consumers, advertisers, publishers, and platforms alike. Our end-to-end solutions and globally scaled advertising business serves partner properties, and buyers and sellers of media to help them deliver business results.

Registered attendees

Anna Weste
Anna Weste
CDMOL'Oréal DACH
Daniel Godoy
Daniel Godoy
Global Head of Programmatic EvangelistMicrosoft Advertising
Daniel Voloz
Daniel Voloz
Country Manager DACHRTB House

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