![From Meta to Spatial Computing: Expanding Marketing Realities](https://img.swapcard.com/?u=https%3A%2F%2Fcdn-api.swapcard.com%2Fpublic%2Fimages%2Fa0a8131d8c0645469e3eb7072ad8379e.png&q=0.8&m=fit&h=720)
![](https://img.swapcard.com/?u=https%3A%2F%2Fcdn-api.swapcard.com%2Fpublic%2Fimages%2Fa0a8131d8c0645469e3eb7072ad8379e.png&q=0.8&m=crop&h=720)
From Meta to Spatial Computing: Expanding Marketing Realities
w3.vision / Tech Stage
Panel
Information
Become an XR marketing rock star or play to an empty audience? What are the trends in marketing with Extended Reality and how are Cologne-based companies setting standards in tourism marketing, experience design and campaigns? XR is becoming ubiquitous, from fully immersive VR to mobile AR applications. We will take you on an exciting journey through high-profile projects led by industry leaders from Cologne's vibrant XR cluster.
We will discuss the potential of XR in the tourism industry, for example. Then we will look in more detail at possible obstacles, what you can expect as a client, which ideas really sell, and how to raise money for XR projects from both the supply and demand side.
Session Language
English
Topics
Agencies & AdvertisingMetaverseVR / AR / XR
Stages
All Sessionsw3.vision / Tech Stage
Speakers
![Kristian Kerkhoff](https://img.swapcard.com/?u=https%3A%2F%2Fcdn-api.swapcard.com%2Fpublic%2Fimages%2Fafc715d0a82a4bad87b03166b5e3788d.jpeg&q=0.8&m=crop&w=128&h=128)
Kristian Kerkhoff
Managing partnerDemodern - Creative Technology![Jan-Paul Laarmann](https://img.swapcard.com/?u=https%3A%2F%2Fcdn-api.swapcard.com%2Fpublic%2Fimages%2F86c4634e10c7456099c391bbdfc38911.jpeg&q=0.8&m=crop&w=128&h=128)
Jan-Paul Laarmann
Innovation Manager Creative Industry at KölnBusinessKölnBusiness Wirtschaftsförderungs-GmbH![Dr. Dorit Meyer](https://img.swapcard.com/?u=https%3A%2F%2Fcdn-api.swapcard.com%2Fpublic%2Fimages%2F798a8fbc04484be5b258b906e022724b.jpeg&q=0.8&m=crop&w=128&h=128)
Dr. Dorit Meyer
Project Manager Innovation Promotion and Technology TransferKölnBusiness Wirtschaftsförderungs-GmbH![Jonas Rothe](https://img.swapcard.com/?u=https%3A%2F%2Fcdn-api.swapcard.com%2Fpublic%2Fimages%2F371a3fa8e2ac4fabb52de323e12a5023.jpeg&q=0.8&m=crop&w=128&h=128)
Jonas Rothe
Managing DirectorTimeRide GmbH