From Meta to Spatial Computing: Expanding Marketing Realities

Become an XR marketing rock star or play to an empty audience? What are the trends in marketing with Extended Reality and how are Cologne-based companies setting standards in tourism marketing, experience design and campaigns? XR is becoming ubiquitous, from fully immersive VR to mobile AR applications. We will take you on an exciting journey through high-profile projects led by industry leaders from Cologne's vibrant XR cluster.

We will discuss the potential of XR in the tourism industry, for example. Then we will look in more detail at possible obstacles, what you can expect as a client, which ideas really sell, and how to raise money for XR projects from both the supply and demand side.