Change ahead: Current trends in the media industry

The way we consume media is constantly changing. The media time budget continues to shift steadily toward digital. There, new innovations, content concepts, and platforms are emerging almost daily to vie for the attention of users. It is a special task for media managers to maintain an overview in this rapidly changing environment: Which trends are shaping change in the industry? What role do genres such as social, moving images, print and OOH play in a successful media mix? And how do current trends such as retail media and new social media influence the way we can efficiently reach target groups in the future? In this panel, experts from the marketing and media industry share their insights on current trends and developments. From different perspectives, we will learn how to increase effectiveness and make the optimal media investment.