Between Fatigue and Euphoria: What is the State of Innovation in Streaming and Connected TV?
Media Stage
Panel
Information
Today, anyone who switches on the television or another video terminal can access an almost infinite range of national and international streaming and moving image offerings. Media libraries, platforms, Fast, VOD and co. vie for the viewers' attention. But which provider has the best tactics to gather higher ratings and more subscribers on its platform? Can AVOD platforms benefit from the general subscription fatigue? And what role does valuable first-party data play in achieving the highest relevance? In this panel we discuss the status quo in the moving image market. We will let leading experts have their say and look at current trends and developments that will influence the future of the streaming and VOD market.
Session Language
English
Stages
All SessionsMedia Stage
Speakers
Jennifer Batty
European Head of Content AcquisitionsSamsung AdsSven Hagemeier
General Manager, Inventory Development - EMEAThe Trade DeskMalte Hildebrandt
GeschäftsführerScreenforce Gattungsmarketing GmbHGüldag Prange
GeschäftsführerinSeven.One Media GmbHCarsten Rauh
Head of Media & AdTech Solutions EuropeMicrosoftVincent Flood
Editor-in-ChiefVideoWeek