Learn how Nestlé successfully pushed Offline sales in Lidl stores with the new CPA-ad opportunity from Schwarz Media.

Schwarz Media is the retail media sales house of Lidl and Kaufland. Nestlé was first-mover in testing how targeted display ads in the Lidl Plus App contributes to generate new customers. In the session Annaleena Kratz (Retail & Digital Media Manager at Nestlé) and Thomas Lappy (Head of Advertising Sales at Schwarz Media) give you insights of the marketing challenge from Nestlé, to reach new offline customers. You will experience the granular targeting opportunities that Nestlé leveraged to the reach their goal. Get more insights of the reach of Lidl Plus and Kaufland Card loyalty Apps in DE and what other marketing goals your brand can generate, with the advanced targeting opportunities based on purchase behaviour.