The Anatomy of Hype and how to connect with Gen Twitch

The Anatomy of Hype and how to connect with Gen Twitch

Center Stage
Presentation

Information

Most of us participate in fandoms and engage in hype culture on some level. Some people collect merchandise while others create and share memes. Some line up at dawn to purchase tickets or get their hands on new sneakers, while others find joy in tuning into a livestream. What drives this passion, and what role do brands play in fueling fandom?

Session Language
English
Topics
Creator Economy & Influencer MarketingSocial MediaVR / AR / XR
Stages
All SessionsCenter Stage

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