Saving the world or saving money: What gives Gen Z that YOLO feeling when it comes to buying tech products?
Agencies Stage
Lecture
Information
Sustainability has become crucial during the last years when it comes to buyers’ decisions on whether to purchase consumer goods or not - especially among Gen Z. Since the inflation, young people have even less money to spend. What effects does this have on their values when it comes to shopping? Does Gen Z consider sustainability as important, or have they changed their tech consumer habits?
Session Language
English
Stages
All SessionsAgency Stage
Speakers
Martin Hügli
GM EuropeBack MarketRegistered attendees
Maurice van gen Hassend
Gen Z LeadIntermate Media GmbH