Beyond the Experiment: Capitalizing on AI in Marketing & Communications
Agencies Stage
Lecture
Information
Impressed, tired and tested, adapted - and now on its way to become part of everyone's new operating system: artificial intelligence has taken the heart chambers of marketing and communication by storm. Everyone has experimented heavily with GenAI at the latest, numerous applications have been tested. What remains now, what will be different, what can we let go? What is the new normal in a marketing and communication world with AI? And how do we get there? The lecture will show the way with numerous examples.
Session Language
German
Topics
Artificial IntelligenceDigital Transformation
Stages
All SessionsAgency Stage