Web Analytics as they should be: re-discovering the pleasure to look at analytics

Over the years, analyzing web analytics has become increasingly complex. Traffic sources have evolved, and various tools attempt to meet the needs of both novice and expert users. However, the interfaces of popular analytics platforms often complicate the process rather than simplify it. In this session, we will address the common challenges that web publishers encounter in their daily analysis tasks. We'll introduce a fresh approach designed to streamline the process, saving time and restoring confidence and enjoyment in web analytics. This will help in understanding and capturing the most useful metrics needed to improve website traffic.